Founded in 1996, Team Honda Research –West (THR-W) is the officially sanctioned employee road-racing team of Honda R & D Los Angeles. The team, which undertakes its racing efforts as an after-hours activity, is comprised entirely of Honda associates who strive to exhibit in themselves and their vehicles the challenging spirit first demonstrated by company founder Soichiro Honda.
The team (and its sister team, THR-Ohio), is an expression of the racing spirit that is a fundamental part of the Honda DNA. Operating under the mantra, “We develop what we race, and race what we develop,” THR-W strives to translate lessons learned on the track into new-vehicle development as part of the “fun-to-drive” character found in Honda products. The fact that Honda associates are themselves enthusiasts and racers is an indication that they have the interests of enthusiasts in mind when they bring new vehicles to market.
In 2011, THR-W approached Gary Robinson (Acura Public Relations Manager) with a proposal to campaign two Acura ILXs in the 25 Hours of Thunderhill, as a way of showcasing Acura racing spirit and durability. THR-W focuses on endurance racing because of the teamwork, strategy and durability that is required to succeed. The team aspect of endurance racing gives many associates an opportunity to work together outside of their normal development roles.
Honda R & D associates foster relationships and expand their skills from endurance racing which can be directly applied to developing fun-to-drive and dependable road cars. Because the ILX is built in Indiana, it seemed like a great platform for THR-W, because the team could work with the factory and local development experts on the campaign.
Please be sure to check the Honda Racing/HPD blog for updates about the build over the coming weeks, as THR-W and its two Acura ILXs head toward the 10th annual 25 Hours of Thunderhill!
Additional information about the team can be found at http://thrw.hra.com/